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Kat Graham Promotes Caress’ Fragrance Touch Technology

Kat Graham stars in this new campaign for Caress body wash.

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By: Marie Redding

Senior Editor, Rodman Media

Caress is promoting the body wash in its Forever Collection, which is the first to use the brand’s Fragrance Touch Technology, with Kat Graham. Graham recently left her role on the television series, The Vampire Diaries, to pursue a music career. 

The new campaign includes the video, shown below.

The Forever Collection by Caress conatins a fragrance that can be re-activated for up to 12 hours by simply touching skin.

Jennifer Bremner, Skin Cleansing Brand Building Director, Unilever, said, “Kat, similar to our Caress shoppers, has an always-on schedule that’s jam-packed…She is the ideal ambassador to illustrate how just a touch of skin can ignite both a beautiful fragrance and feelings of fabulousness from morning to evening thanks to Caress’ Forever Collection.”

Unilever is promoting the new campaign using the hashtag, #ForeverQueen. Consumers can tag posts @Caress to be fetaured on its website.


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